How Short Let Space Became a Trusted Accommodation Provider for a Bicester-Based Company
Bicester Court Lodge is a collection of eight well-designed studio apartments in the heart of Bicester. Its central location makes it ideal for business travellers, contractors and visitors to Bicester Village alike. Since launching in mid-2024, the apartments have gone from strength to strength, building consistent demand and repeat corporate bookings.
Bicester is a thriving commercial town. From the retail pull of Bicester Village to the automotive sector at Bicester Motion and the many nearby construction depots and warehouses, the area attracts a constant flow of workers, consultants and visiting teams – all of whom need reliable, flexible accommodation.
Launching the Property in Bicester
From day one, we focused on targeted local marketing rather than relying solely on online platforms. We identified businesses in and around Bicester that regularly require accommodation for staff and visitors and introduced Bicester Court Lodge directly to them.
Our first direct-mail campaign reached 350 local business contacts. Rather than a one-off approach, we continue to nurture these relationships and stay in regular contact – positioning the apartments as a dependable solution whenever accommodation is needed.
The Results
This proactive approach quickly paid off. We are now a trusted accommodation provider for a local construction company, securing multiple bookings every month. These stays are typically Monday-to-Friday bookings, often covering two or three apartments at a time.
These corporate bookings significantly improve the average length of stay for the property. While Bicester Court Lodge also performs well for one-night leisure stays – thanks to its proximity to Bicester Village and local event venues – the longer weekday bookings create a strong, reliable revenue base.
Ready to Increase Awareness of Your Property?
If you want to raise the profile of your property through a strategic mix of offline and online marketing, we can help.
Contact Short Let Space today and let us connect your property with the right corporate guests.
